The Soup Incident
In the spring of 2007, I asked graphic designer Julia Michaud to create a new logo for us, something that would really get us
noticed. As we worked together and tossed ideas around (and I couldn't make up my mind), we started goofing on iconic images in popular culture. She ended up designing
some Aqua Books "logos" that were spoofs of other images, including some big-time corporate logos. I thought her rendition of Andy
Warhol's Campbell's Soup Can was hilarious. Campbell's, apparently, did not. Following is their letter to me, plus my response
(farther down). Oh well, at least I got noticed....
Campbell's has now responded to my response. It's at the bottom. At first I thought that she didn't get it, being a humourless (that's Canadian for humorless) lawyer. After reading it again, I now realize what
she actually said: "It's nice for you that you're such a funny boy, but use our logo again, and I'll be all over you like stink on a hobo." I thought I was funny, but she has a very deft touch.
Maybe she missed her calling. I know I missed mine.
UPDATE 10/21/08: Looks like someone else has had a little correspondence with our friend Jill: Campbell's Soup at War with Pop Burger.
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